Harley returns to four wheels.
Tangent together with iconic motorcycle manufacturer Harley Davidson and premium truck up-fitter Tuscany Motor Co., teamed up to develop the 2019 Harley Davidson Ford F150. Tangent’s responsibilities included the design and development of over 70 proprietary parts, as well the creation of marketing material, and project coordination between Harley and Tuscany Motor Co.
Inspired by Harley’s rich heritage, as well as the iconic HD F150’s of the past, Tangent was tasked with the development of a multitude of custom parts, meant to set the 2019 HD F-150 apart from the pack. These parts include 22-inch aluminum wheels inspired by Harley’s “Fat Boy” motorcycle, an all-new painted grill with orange Harley accents, lighted running board, fender vents with orange piping and HD logos, a new front bumper with custom skid plate, and a functional ram-air hood with unique venting, to name just a few.
Working closely from sketches provided by Harley Davidson’s design center, Tangent was tasked with the design and 3D CAD development of all the HD F150’s exterior modifications, from the generation of initial concept data, to final, tool ready parts.
Additionally, Tangent was tasked with using our in-house rendering capabilities to generate marketing material for the official debut of both the concept and the production Harley Davidson Ford F150, the latter of which made its debut at 2019 Chicago International Auto Show this past year.
