Morgan Olson Storm

Morgan takes Class-2 by…

Morgan Olson Storm

Morgan Olson, a leading manufacturer of walk-in cargo and delivery vans, reached out to Tangent to help design and develop Morgan’s first entry into the Class-2 truck market.

 

Built on the Ford F-150 chassis, the Storm represents Morgan’s first foray into a competitive Class-2 commercial vehicle market, that allows for non CDL (Commercial Driver’s License) drivers to operate cargo vehicles that would otherwise require a specialized license to use.

 

Tangent helped Morgan design the Storm from the ground up, beginning with multiple rounds of 2D styling ideation, ensuring that the Storm would have a refined modern exterior. Design features include a full wrap-around signature LED running light, LED turn signals, an integrated window system, and contrasting body panels.

Morgan Olson Storm
Morgan Olson Storm Taillight Detail
Morgan Olson Storm Headlight Detail

After selecting an initial design, Tangent proceeded to model the Storm’s exterior design in CAD, further refining exterior surfaces and developing the truck’s utilitarian walk-in rear end. By utilizing VR technology, Tangent was able to have full scale design evaluations, which provided crucial insight into the vehicle’s massing and the proportions of multiple exterior parts. Without this indispensable step in the process, Morgan and Tangent would not have been able to evaluate the vehicle in full scale without producing expensive prototypes or cumbersome clay models.

 

Tangent applied this same level of design fidelity to the Storm’s interior, with our virtual reality capabilities ensuring that the Storm’s interior development, including its instrument panel, would be designed with the user in mind. VR tech allowed Tangent to conduct continual ergonomic studies, allowing for a user-friendly design in both left and right-hand drive configurations.

By assisting Morgan in every step of the design process, Tangent ensured that every part and material choice would come together seamlessly to create a truck that represents a vast departure from Morgan’s current offerings, while offering the flexibility and user friendliness that Morgan’s customers have come to expect. Tangent’s design and development expertise ensured that Morgan’s first step into the Class-2 market would get off on the right foot.

Morgan Olson Storm Interior
Morgan Olson Storm Interior