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March 10, 2026
in
by jroesmann

GODFREY SANPAN SERIES

Godfrey Sanpan Series Leading Legacy into the Future. Tangent and Godfrey Pontoon Boats, a subsidiary of Polaris, have teamed up to create a stylish and innovative design for the next generation Sanpan series. This latest iteration is already winning awards, including Boating Magazine’s 2025 Pontoon of the year.In an increasingly crowded and competitive market, the goal was clear: performance, innovation and quality would be needed in equal measure to make the Godfrey Sanpan series stand out. Visually Striking. Tangent and Godfrey began this project with a rigorous sketch blitz, exploring dozens of potential themes that carried the Sanpan’s visual language into the future. After down-selecting, Tangent and Godfrey developed three potential themes that each embodied a key characteristic of the Sanpan line: Innovative Performance, Contemporary Luxury, and Elevated Heritage.Further exploration and refinement led our respective teams to the design that, after several rounds, was the clear winner to be developed in 3D. Elevated Details. Part of...

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March 10, 2026
in
by jroesmann

ZEUS Z-19 INTERIOR

ZEUS Z-19 Interior Designing Durability. Tangent recently partnered with electric vehicle startup Zeus Motors LLC, to design and develop the interior for Zeus’ first foray into the electric work truck market, the Zeus Z-19.Working closely with Zeus’ team of designers and engineers, Tangent developed the Z-19 interior from concept CAD all the way to tool ready production parts. Using Autodesk Alias, VRED, and VR, Tangent was able to create genuine class A surfaces, and full-scale digital models for rendering and ergonomic evaluation. Focus on Function. Tangent’s unique relationship with thermoforming suppliers, and its in-depth knowledge of the process was crucial in the development of the Z-19’s main dash surfaces. Given the vehicle’s initial low volume run, this manufacturing process provided Zeus with components that would be durable and stylish at relatively low costs compared to injection molding.Extra attention was paid to the Z-19’s many work surfaces. Given the industrial nature of the vehicle, Tangent...

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March 9, 2026
in
by jroesmann

AVALON AURA

Avalon Aura Revolution Via Rotational Molding. The Avalon Aura represents a new first in the pontoon industry. Designed and developed in house by Tangent, the Aura is the world’s first rotationally molded modular pontoon.With over a decade of experience in the Marine Industry, Tangent and its talented design team went looking for new and innovative solutions to some of the Marine Industry’s most glaring problems. At the top of this list, was the development of a low cost, easy to assemble, entry level pontoon that was high on style and functionality. While innovations and massive improvements to quality were being made at the upper ends of the Pontoon market, lower end offerings continued to lack the creative design thinking necessary to add value to such an overlooked segment.Beginning as an internal, proprietary project, Tangent’s design team began creating concepts exploring several ways to style and assemble a low budget, modular pontoon. After...

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March 9, 2026
in
by jroesmann

AVALON GEOFISH

Avalon Geofish Functional Thinking. Tangent and frequent collaborator Avalon Pontoons recently partnered up to create Avalon’s striking new foray into the fish boat segment: The Avalon Geofish.Eschewing traditional pontoon styling, Tangent worked with Avalon to create a wholly unique layout and aesthetic framework for this function focused boat. Roto to the Core. The Geofish’s rotationally molded bow pods are the standout on a boat that’s all business. Combining high style, and built in color that doesn’t fade, the bow pods supply storage features and dock lighting elements, while capping the Geofish’s traditional aluminum side walls.In addition to roto pods on the bow and stern, Tangent utilized the roto molding process for the Geofish’s unique center mounted helm, adding a built-in level of durability and function to the do-everything center counsel. Center of Everything. Tangent worked with Avalon to develop a furniture layout that would allow anglers to fish from any side of the boat by creating...

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December 6, 2024
in
by jroesmann

SHELBY AMERICAN 2024 BAJA RAPTOR

2024 Shelby Baja Raptor Leaner and meaner. Tangent together with iconic performance manufacturer Shelby and Elkhart based premium truck up-fitter Tuscany Motor Co., teamed up to design & develop the 2024 Shelby Baja Raptor, the latest offering in a long line of Shelby performance trucks. Tangent’s responsibilities included the design and development of numerous proprietary parts, including an injection molded grille with accents, metal fab front and rear bumpers, and a custom chase rack.Inspired by Shelby’s rich racing and performance heritage, as well as previous collaborations between Tangent and Shelby, Tangent worked with Shelby and Tuscany to push this latest iteration of the Baja Raptor to its functional and aesthetic limits. Let me see your grille. Ford’s stock Raptor and Raptor R already make an aggressive statement, and it was Tangent and Shelby’s intention to top it with an even bolder grille and front facia. Removing the central bar, and maximining the open air...

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December 5, 2024
in
by jroesmann

SHELBY AMERICAN 2024 F150

2024 SHELBY F-150 More is more. Tangent together with iconic performance manufacturer Shelby and Elkhart based premium truck up-fitter Tuscany Motor Co., teamed up to design & develop the 2024 Shelby F-150, Shelby’s latest foray into the performance truck market. Tangent’s responsibilities included the design and development of numerous proprietary parts, including an injection molded grille, and the most ambitious front bumper assembly of any Shelby vehicle to date.Inspired by Shelby’s rich racing and performance heritage, as well as previous collaborations between Tangent and Shelby, Tangent set about raising the bar on this year’s refreshed F-150 model. This meant taking a more radical design approach to the Shelby’s numerous bespoke parts, incorporating more advanced and robust production techniques, and considering the performance aspect of every new design feature. A for Ambitious. Tangent and Tuscany set out to top the already ambitious 2021 Shelby F-150, by going all out on the most complex and detailed...

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April 19, 2024
in
by jroesmann

SHELBY AMERICAN 2024 SUPER SNAKE

2024 Shelby Super Snake Making The Leap Tangent once again partnered with Shelby American Inc., a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), to design and develop the all new 2024 Shelby Super Snake. Based on the all-new body style Ford Mustang, the Shelby Super Snake features a whole host of functional racing components and exterior styling features designed to convey Shelby’s rich racing heritage and high-performance aspirations for this generation Super Snake. Shelby tasked Tangent with the design and development of all the Super Snake’s original exterior features from 2D sketch concepts to final 3D tool ready parts. Pushing The Limit. With Ford’s all new Mustang GT as the canvas, Tangent set about designing a Super Snake that would push Shelby’s wide-body halo car to the limit in terms of both styling and performance. Tangent took a holistic design approach to the Super Snake’s hit list of exterior features, ensuring that...

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March 13, 2024
in
by jroesmann

PROTOMET CLAMPFORCE 3.0

Protomet Clampforce 3.0 Elevated style, Elevated function. Tangent recently partnered with PTM Watersports, a subsidiary of Protomet, a leading provider of billet fixtures to the marine and RV industries, to design the latest board-rack clamping mainstay, the Clampforce 3.0.Tangent assisted Protomet with 2D styling concepts that would convey the high style and improved functionality of this latest board-rack iteration, with chiseled features, robust proportions and refined surfaces worthy of a new breed of board-rack products.You can learn more about the Clampforce 3.0 at PTM’s website: www.ptmwatersports.com...

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March 13, 2024
in
by jroesmann

HARLEY-DAVIDSON F-250

HARLEY-DAVIDSON F-250 HD’s Boldest Expression Yet. Tangent once again teamed up with iconic motorcycle manufacturer Harley-Davidson and Elkhart based premium truck up-fitter Tuscany Motor Co. to design and develop the 2023 Harley Davidson F-250, the latest collaboration between Tangent, Tuscany, and Harley to date. Tangent’s responsibilities included the design and development of over 60 proprietary parts, as well as the creation of marketing material, and project coordination between the Harley and Tuscany teams.Inspired by Harley’s rich heritage, and the rousing success of the first-generation HD F-250, Tangent worked closely with the Harley and Tuscany teams to design a truck that would be bolder than the previous generation. This included designing a new grille, with multiple layers of orange accents meant to accentuate the F-250’s revised grille architecture. In addition to the grille, a new bumper, with an injection molded center insert, and lower diffuser was also developed. This latest generation HD F-250...

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November 15, 2023
in
by jroesmann

SHELBY F-250 SUPER BAJA

Shelby F-250 Super Baja Racing meets Rugged. Shelby American Inc., one of the world’s most famous and well-respected automotive performance brands, once again partnered with Tangent, and Tuscany Motor Company, to design and develop the limited edition 2023 Shelby F-250 Super Baja.The new Shelby F-250 Super Baja represents a massive leap forward over the outgoing model, adding numerous new and custom features, including a new grille, functional hood and fender vent, chase rack, off-road bumper, and custom lighting features.Shelby, in conjunction with Tuscany Motor Co., tasked Tangent with the design and development of all the Super Baja’s custom exterior features from 2D sketch concepts to final 3D tool ready parts. Adapting the Brand. Tangent, starting with Ford’s all new 2023 F-250, set out to adapt Shelby’s iconic brand language to a larger and more rugged canvas. The new F-250’s grille presented our team with a unique challenge. We needed to apply Shelby’s open air...

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Tangent Design Group, Inc.

2701 West Chicago Avenue

Suite 1

Chicago, IL 60622

Contact

Email: info@tangentinc.com

Phone: +1 (773) 477 8710

Fax: +1 (773) 409 8099

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