Portfolio Archive - Tangent Design Group, Inc.

November 15, 2023

SHELBY F250 SUPER BAJA

Shelby F-250 Super Baja Racing meets Rugged. Shelby American Inc., one of the world’s most famous and well-respected automotive performance brands, once again partnered with Tangent, and Tuscany Motor Company, to design and develop the limited edition 2023 Shelby F-250 Super Baja.The new Shelby F-250 Super Baja represents a massive leap forward over the outgoing model, adding numerous new and custom features, including a new grille, functional hood and fender vent, chase rack, off-road bumper, and custom lighting features.Shelby, in conjunction with Tuscany Motor Co., tasked Tangent with the design and development of all the Super Baja’s custom exterior features from 2D sketch concepts to final 3D tool ready parts. Adapting the Brand. Tangent, starting with Ford’s all new 2023 F-250, set out to adapt Shelby’s iconic brand language to a larger and more rugged canvas. The new F-250’s grille presented our team with a unique challenge. We needed to apply Shelby’s open air...

November 15, 2023

by jroesmann

AVALON EXCALIBUR

Avalon Excalibur A Carbon Fiber First. Tangent recently partnered with frequent collaborator Avalon Pontoon Boats, to design and develop the all-new Excalibur pontoon, with an industry first carbon-fiber exterior wall system. Tangent was asked to completely re-think the previous Excalibur and its aluminum sidewall construction, carrying over only two exterior accent pieces from the original design. With a full carbon-fiber pallet in hand, Tangent developed a distinctive and luxurious pontoon that perfectly reflects Avalon’s heritage of clean lines and classic forms.Starting with the previous Excalibur’s layout and thermo-form exterior accent pieces, Tangent set about designing a carbon-fiber bodied solution that would introduce more volume, and luxurious 3D forms, to what was once a flat-aluminum side wall exterior. Working first to develop and refine these themes in 2D, Tangent then took to Autodesk Alias to further develop the chosen theme in a Class-A surfacing software, ensuring an automotive level fit and finish. A Helm...

September 13, 2023

by jroesmann

GODFREY XP

Godfrey XP Pontoon purity. Godfrey Pontoon and Tangent recently collaborated on Godfrey’s highest level XP series pontoon and helm, delivering a bold and progressive new design direction for Godfrey’s top tier of boats.Blending automotive style exterior fiberglass and aluminum side walls, the Godfrey XP series represents the next generation of Godfrey luxury pontoons. The XP’s helm makes use of multiple touch screen interfaces, digital gauges, and wrapped parts to provide a top-of-the-line user experience worthy of the XP’s luxurious aspirations.Tangent was tasked with the 3D development and refinement of the XP’s front (bow) fiberglass pod, and helm assembly, including multiple thermo-formed, and leather wrapped high density foam parts.Tangent worked in close collaboration with Godfrey’s design team, to create refined surfaces in 3D CAD software, making sure to use our in-house VR set up to evaluate surfaces along the way. After receiving design signoff, Tangent worked with the fiberglass and thermo-form suppliers to...

September 11, 2023

by jroesmann

ENTEGRA COACH

Entegra Coach Safe View Dash Modernizing a market leader. Tangent recently partnered with market leading luxury RV manufacturer Entegra Coach, to design and develop, from the ground up, their top-of-the-line diesel Class-A dashboard. Faced with an increasingly competitive luxury coach market, Entegra reached out to Tangent to modernize their highest-level offering, giving their Entegra Coach line an automotive level instrument panel fit for the 21st century RV user.This new coach dash features modern amenities like a digital gauge cluster, and a center 15-inch touch screen, with advanced safety features, HVAC controls and blind spot monitoring. Critical to the design of this new dash, is the significantly lowered instrument panel, giving the driver improved sightlines over the previous generation’s dash, as well as the competition. Tangent worked closely with the Entegra team to ensure that all of the important information and touch points would remain in the driver’s sight lines while operating the...

June 27, 2023

by jroesmann

BRINKLEY MODEL Z

Brinkley Model Z Building a brand from the ground up. Tangent recently partnered with Brinkley RV, an all-new Indiana based RV manufacturer, to design and develop the Brinkley Model Z fifth wheel cap. The Model Z represents the first of a new line of Brinkley towable RVs designed to stand out from the pack.Brinkley tasked Tangent with developing an entire exterior brand identity that would set them apart from the crowd. Tangent took inspiration from luxury automobile and marine products, to craft an exterior identity that would represent Brinkley’s commitment to creating a premium & contemporary product.Tangent’s first order of business was to begin with 2D sketches of a Brinkley “Halo” concept, which would inform the design and development of future Brinkley products, including the Model Z. Tangent took a holistic approach to this process, not only designing the cap’s fiberglass features, but the overall graphics, lighting, and logo as well. By...

June 27, 2023

by jroesmann

BRINKLEY MODEL G

Brinkley Model G Taking Toy Haulers to the extreme. Tangent once again partnered with Brinkley RV, an all-new Indiana based RV manufacturer, to design and develop the Brinkley Model G fifth wheel cap. The Model G represents the second offering from a new line of Brinkley towable RVs designed to stand out in a crowded marketplace.Brinkley tasked Tangent with developing a brand-new Toy Hauler model that would take Brinkley’s established brand identity in a more extreme direction. Giving the Model G a more angular and aggressive look would be critical in helping to distinguish it from the rest of Brinkley’s portfolio, and from an increasingly competitive Toy Hauler segment.The design process began with Tangent working closely with the Brinkley engineering team to create a side wall profile that would ensure a properly aggressive approach angle and overall cap profile. Achieving this overall profile change was essential to giving the Model G it’s...

June 27, 2023

by jroesmann

HARLEY DAVIDSON GMC SIERRA

GMC Harley-Davidson Refining a winning formula. Tangent once again partnered with Tuscany Motor Co. and Harley Davidson Motorcycles to design and develop the new for 2023 GMC Sierra Harley Davidson edition. Building off the success of the previous HD Sierra model, Tangent was tasked with updating the refreshed GMC Sierra with Harley’s iconic design features.Notable updates to the 2023 GMC Sierra HD include a new grille with Harley’s iconic bar & shield hex, as well new Harley Davidson lettering on the lower facia, and an updated orange surround on the main grille. Additional features include a new lower bumper, with an integrated skid plate & orange HD inspired tow hooks and light bar.Tangent’s responsibilities included the 2D & 3D design & development of the GMC Sierra HD’s updated parts, as well project coordination between the Harley and Tuscany teams. Tangent worked closely with the Harley Davidson design team to develop design themes...

June 27, 2023

by jroesmann

QWEST M CLASS HELM

Qwest M Class Helm Detail oriented design. Qwest Pontoon and Tangent recently collaborated on Qwest’s highest level M Class helm line, delivering a thoroughly contemporary and content rich design fit for Qwest’s top tier of pontoon boats.Notable features on the M Class helm include a billet grab-handle, crisp high-density foam milled center gauge display and pass through, and a lower binnacle storage space with a back-lit logo decal & leather wrapped trim panels. Additional features include a windshield with billet brackets, a wireless charging port, and a 13’ side mounted sub-wolfer.Tangent’s responsibilities included the 2D & 3D design & development of the M Class helm’s multitude of parts, including the fiberglass core, billet fixtures, foam milled and thermo-formed inserts, and leather wrapped panels, as well as decal affixed dress panels.Starting with a 3D package of Qwest’s required content and dimensions, the Tangent design team worked to create 2D concepts that integrated the...

February 14, 2022

by jroesmann

STUDIO X MOBILE MINIATURE PAINTING STUDIO

Studio X: Mobile Miniature Painting Studio Kickstarting a dream. It’s not all things that go VROOM over here at team Tangent. Sometimes we get to bring a mom & pop shop’s Kickstarter dreams into reality. Tangent partnered with a husband-and-wife duo that were looking to take their miniature figure model painting & brush storage solutions to the next level, with a comprehensive storage solution that would be compact, portable, and most of all, highly functional.Starting with some rough mockups provided by the clients, Tangent set about sketching 2D concepts that captured their vision, and provided all of the necessary packaging requirements for their modeling needs. This included designing a portable case that would also function as a brush holder when open, allowing space for two wet pallets, as well a shelf for paints and figures, cutting boards, and additional storage capacity for other modeling tools such as x-acto knives, glue, and spare parts.After...

January 24, 2022

by jroesmann

AIRSTREAM eSTREAM

Airstream eStream An Electrified Future. Tangent once again partnered with iconic RV manufacturer Airstream to design & develop the Airstream eStream concept trailer, an industry first foray into the electric towable market. Featuring high capacity battery packs and an electric motor not unlike the one’s in today’s electric cars, the eStream concept provides enhanced towing efficiency through aerodynamic exterior enhancements, and aforementioned power boost from its built in electric motor. Tangent’s design responsibilities included the design and development of the eStream’s exterior enhancements, including front and rear signature lighting features, eStream specific wheels, lower cladding, and marker lights, to name a few.[qodef_separator type="full-width" color="#000000" border_style="dotted" thickness="2"]Inspired by Airstream’s rich heritage as America’s most iconic travel trailer manufacturer, as well as previous collaborations between Tangent and Airstream, Tangent set about designing an industry first trailer that would retain Airstream’s iconic brand language, while recontextualizing its visual identity for an electric forward market. This...

Archive

SHELBY F250 SUPER BAJA

AVALON EXCALIBUR

GODFREY XP

ENTEGRA COACH

BRINKLEY MODEL Z

BRINKLEY MODEL G

HARLEY DAVIDSON GMC SIERRA

QWEST M CLASS HELM

STUDIO X MOBILE MINIATURE PAINTING STUDIO

AIRSTREAM eSTREAM

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